“An excellent day that I would highly recommend to anyone who has to make cold calls. I learned an awful lot, enjoyed the day and have come back to work brimming with ideas and with some really practical and realistic tools to ensure the process continues beyond the training room.”

Thea Allison, Brighton Community Partnership



Telemarketing Training

Telemarketing is tough!

When done properly, telemarketing can increase new business, repeat sales and market knowledge considerably. However, even for the many business owners who realise the power of telemarketing, actually making the calls themselves can be an unattractive prospect.

We are an award winning business-to-business telemarketing consultancy with a proven track record in delivering real results across a wide range of industries. In our telemarketing training workshops, we can offer you the benefit of our knowledge and experience to help you to run your own intelligent telemarketing campaigns, putting your business ahead of your competitors.

Course Content

Our workshops are broken down into two key modules – Building Positive Rapport and Telemarketing Tips – with the option of a third module tailored to your particular company. Topics covered can include:

Building Positive Rapport

  • How to prepare for success before picking up the phone
  • Building confidence and staying motivated
  • The power of positive words
  • Making a good first impression
  • People buy people
  • How to listen
  • Simple but effective sales techniques

Telemarketing Tips

  • How to structure an effective call
  • The importance of open questions
  • Having multiple objectives to every call
  • Getting past the gatekeeper
  • The difference between Decision Maker and Influencer calls
  • Objection handling
  • The importance of a good close to your call

Tailor telemarketing to your company

  • What are you looking to achieve?
  • Defining your objectives
  • Preparing for your incoming and outgoing calls
  • How to use experience and industry knowledge to your advantage
  • Incorporating telemarketing into your wider marketing strategy
The emphasis will be very much on team participation, with flipcharts, interactive work booklets, games and role plays used throughout the workshop.

For more views on our courses read what our clients think Telemarketing Training Testimonials

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